In today’s episode, we’re delighted to bring Neetica Pande, an acclaimed industrial designer and the founder of NOOE. Known for her minimalist yet detailed design philosophy, Neetica has garnered prestigious awards including the Red Dot Award, Lexus Design Award, and IF Design Award. Her design journey has led her through studios like Norman Copenhagen and Studio Sebastian Holmbach, and she's honed her skills at the Stratt School of Design in Paris and the MIT Institute of Design, where she graduated with top honors.
In this episode, we cover:
(03:34) Becoming a Complete Designer:
"Having skills of actual designing, aesthetics, presentation, and storytelling." Neetica emphasizes the importance of being a well-rounded designer, mastering not just the technical aspects but also the art of presenting and narrating a compelling story.
(02:08) Embracing European Design:
"In Paris, design is so aesthetic and proper; it’s where design evolves." She highlights the contrast between functional, engineering-oriented design in India and the aesthetic, evolved design culture in Europe, which shaped her perspective and skills.
(07:54) Your Brand Reflects You:
"Your brand is just you; it represents the best form of you." She believes that a brand is an extension of oneself, representing the pinnacle of one’s capabilities and vision.
(10:49) First Product Validation:
"If they said it’s getting 3D printed, that means it’s getting made." The validation of her first design being chosen for production was a significant milestone, reinforcing her confidence and setting the stage for future successes.
(15:29) Prioritizing Quality:
"My primary focus now is to build a strong design culture and a cohesive team." As a co-founder, Neetica prioritizes quality and innovation, understanding that the success of her team and brand depends on maintaining high standards in design and execution.
(24:06) Leveraging Experience:
"Leveraging ongoing trends and consumer behavior makes good design good." Leverage trends and consumer insights to create designs that are not only aesthetically pleasing but also highly functional.
(27:25) Continuous Innovation:
"Break the mold and move into building the next great product." Neetica believes in constant innovation, always striving to surpass her previous achievements and create new, groundbreaking products.
(29:58) Collaboration for Impact:
"The See-Through Toolkit facilitates learning and inclusion." Through collaborative projects like the see-through toolkit, Neetica aims to create products that have a significant social impact, fostering learning and inclusion.
(35:16) Trusting Your Instincts:
"Trusting your instinct early on is very necessary." Neetica underscores the importance of trusting one’s instincts in the design process, as it often leads to the most genuine and successful outcomes.
(41:06) Building Credibility:
"Building trust and credibility comes with a lot of storytelling." She highlights that storytelling is a powerful tool in building trust and credibility for a brand and its products.
(45:42) Sustainable Innovation:
"Quaper was a simple idea of a watercolor palette made from paper mache." Through innovative and sustainable design, Neetica created Quaper, a watercolor palette that reduces water wastage and promotes environmental responsibility.
(48:41) From Commodities to Trusted Products:
"Every product needs a story to deepen understanding and trust." Neetica believes that a compelling story behind a product transforms it from a mere commodity to a trusted and valued item.
Where to find Neetica Pande:
LinkedIn: https://www.linkedin.com/in/neetica-pande-697346163/
Email: neetica@bloxandpix.com
Behance: https://www.behance.net/neeticapande
Instagram: https://www.instagram.com/blox_and_pix/
Where to find Naya:
Instagram: @naya__studio
Twitter: https://x.com/naya_app
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